Chemistry and digital tech tackles tobacco addiction

A startup company in Hayward, California hopes to target 40 million American smokers, who generate $170 billion in direct medical costs each year, with an anti-smoking campaign given that 7 of 10 smokers say they want to kick their habit.  The key element of the program is a nicotine patch calibrated to deliver peak nicotine right when craving a cigarette reaches its peak – first thing in the morning and around mealtime.  Also the patch communicates with a Bluetooth-enabled sensor to the user’s smartphone that communicates data back to the company.  A coach on the other end then determines the next steps to help a smoker back away from tobacco for good.  [Forbes.com]  But hey, why doesn’t someone develop a talking cigarette pack like those greeting cards that talk when you open them?

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