A startup company in Hayward, California hopes to target 40 million American smokers, who generate $170 billion in direct medical costs each year, with an anti-smoking campaign given that 7 of 10 smokers say they want to kick their habit. The key element of the program is a nicotine patch calibrated to deliver peak nicotine right when craving a cigarette reaches its peak – first thing in the morning and around mealtime. Also the patch communicates with a Bluetooth-enabled sensor to the user’s smartphone that communicates data back to the company. A coach on the other end then determines the next steps to help a smoker back away from tobacco for good. [Forbes.com] But hey, why doesn’t someone develop a talking cigarette pack like those greeting cards that talk when you open them?